How to administer questionnaire? The before, the during and the after. Every process is important. E.g. to administer the survey yourself instead of getting someone to do it for you is very important. My take away for today is more on the design of the questionnaire. I was taught during the Principles of Questionnaire Design during the ID package that normally the format has a scale of 1 to 5. Scale 1 being the most negative and 5 being the most positive. Even WIHIC’s samples have shown that the left hand scale is the most disagree one.
But when an example was flashed to illustrate how a school teacher uses WIHIC to administer the learning environment, it was done the other way round. She labeled the left hand scale as the most agreed (I assumed and hoped that it has a 5 point scale rather than a 1 point scale).
As a child, we are structured to see numbers from the left to the right and from smaller to bigger order. If indeed the teaching point here is about applying the norm, then indeed the norm for us is to see 1,2,3….and not 3,2,1….